Business owners are more sophisticated and have access to more information then ever before. To add value to this important client segment, bankers need to come to the table with fresh ideas. Focus 52 is a new and inspired approach to sales that gives bankers the tools needed to think outside the box.
Where does your sales force fall on the following scale? Most banks struggle with a sales force that ranges between stage 1 and 2, with small pockets of high-performing sales people in stage 3. The RBA’s application-based training focuses on migrating the entire sales force up the continuum to optimal performance — stage 4.